New Skylanders Game and Skylanders Academy TV Show confirmed for 2016

Company Increases CY 2016 Revenues and EPS Outlook

Company’s Network is More Than Half a Billion Monthly Active Users^A

Record Q1 Non-GAAP Revenues and EPS, Growing 29% and 44% Respectively Year-over-Year

Record Quarterly Digital Revenues

SANTA MONICA, Calif.–(BUSINESS WIRE)– Activision Blizzard, Inc. (Nasdaq: ATVI) today announced better-than-expected financial results for the first quarter of 2016.

*Prior outlook was provided by the company on February 11, 2016 in its earnings release.

For the quarter ended March 31, 2016, Activision Blizzard’s GAAP net revenues were a Q1 record $1.46 billion, as compared with $1.28 billion for the first quarter of 2015. On a non-GAAP basis, the company’s net revenues were a Q1 record $908 million, as compared with $703 million for the first quarter of 2015. For the first quarter, GAAP net revenues from digital channels were an all-time quarterly record of $926 million, up 59% year-over-year, and represented a Q1 record 64% of the company’s total revenues. On a non-GAAP basis, net revenues from digital channels were an all-time quarterly record of $797 million, up 48% year-over-year, and represented an all-time quarterly record of 88% of the company’s total revenues.

For the quarter ended March 31, 2016, Activision Blizzard’s GAAP earnings per diluted share were $0.45, as compared with $0.53 for the first quarter of 2015, down year-over-year primarily due to purchase price accounting related to the acquisition of King Digital Entertainment. On a non-GAAP basis, the company’s earnings per diluted share were a Q1 record $0.23, as compared with $0.16 for the first quarter of 2015.

Please refer to the tables at the back of this press release for a reconciliation of the company’s GAAP and non-GAAP results.

Bobby Kotick, Chief Executive Officer of Activision Blizzard, said, “This quarter we over-performed our non-GAAP February guidance by $108 million in revenue and $0.12 in earnings per share. We have a strong core business and more opportunities ahead of us than ever before, and talent continues to be our greatest asset.”

Kotick added, “We are grateful to be honored again by FORTUNE as one of the ‘100 Best Companies to Work For®,’ moving up 19 spots in the ranking from last year.”

Kotick continued, “Our long-term growth prospects have never been more exciting and we are fortunate to have the most able, capable people to pursue them.”

Selected Business Highlights:

Expanding Audience Reach

• On February 23, 2016, Activision Blizzard completed the acquisition of King. The company now has 544 million MAUs^A.
• Activision had the biggest Q1 online player community in its history, with MAUs^A of 55 million, up 10% year-over-year. Activision continues to have four of the top 10 games on next-generation consoles life-to-date, including Call of Duty^®: Black Ops III at No. 1.¹ Call of Duty MAUs^A were up quarter-over-quarter and year-over-year, setting another all-time record for the franchise.
• Blizzard had the biggest Q1 online player community in its history, with MAUs^A of 26 million, up 23% year-over-year, reflecting strong engagement with the broader portfolio. Hearthstone^®: Heroes of Warcraft^™ surpassed the 50 million registered player milestone.
• King’s 463 million MAUs^A were up 3% quarter-over-quarter. King had three of the top-15-grossing titles in the U.S. mobile app stores for the 9th quarter in a row.²

Deepening Engagement

• Activision Blizzard, including King, had about 42 billion hours of played and watched time spent over the past twelve months. This is in-line with or above video viewing on some of the largest entertainment networks in the world, including Netflix, Facebook and the major professional US sports leagues on national TV combined (including the NFL, NBA, MLB, NHL, and MLS).

Player Investment

• Activision Blizzard non-GAAP revenues from in-game content increased 20% year-over-year on the base Activision and Blizzard businesses, and increased 80% with the inclusion of King’s stub quarter results.
• Activision’s first quarter non-GAAP revenues and operating income grew substantially year-over-year, with non-GAAP digital revenues achieving a Q1 record. Call of Duty is setting new records for in-game content sales. The franchise more than doubled the number of players who chose to purchase in-game content while maintaining average revenue per paying user.
• Blizzard’s Hearthstone: Heroes of Warcraft delivered 20% non-GAAP revenue growth, compared to the prior-year quarter.
• King’s metrics improved quarter-over-quarter, in terms of the number of monthly unique payers, gross bookings per paying player, as well as overall gross bookings when these metrics are measured on the same basis as in 2015. The Candy Crush™ franchise returned to growth as well, driven by the Q1 launch of Candy Crush Jelly Saga™ and continued strong performance of the first two Candy Crush games.

Company Outlook:

• From March 30-April 3, 2016, Activision Blizzard Media Networks broadcasted Major League Gaming’s Major Championship for Valve’s Counter-Strike: Global Offensive, which set new viewership records for the game.
• On April 4, 2016, Activision concluded the Stage 1 Pro Division Finals of The Call of Duty World League. The 2016 Call of Duty Championships will take place this fall, where teams will compete for a $3 million prize pool.
• From April 9-10, 2016, Blizzard’s Heroes of the Dorm™ collegiate tournament, featuring online team brawler Heroes of the Storm^®, was live telecast on ESPN networks during prime time. The audience for the telecast grew 17% versus the 2015 championship.
• On April 12, 2016, Activision and its partners at Bungie launched an update for Destiny, adding content and gameplay improvements which drove engagement increases. Destiny now has nearly 30 million registered players. Later this year, Activision and Bungie plan to release a large new expansion for the Destiny universe.
• On April 19, 2016, Activision released the second of four map packs for Call of Duty: Black Ops III, delivering four new, epic multiplayer maps in addition to an all-new Zombies experience, available first on PlayStation 4.
• On April 26, 2016, Blizzard released the third expansion for Hearthstone: Heroes of Warcraft, Whispers of the Old Gods™, which has 134 new collectible cards. Following the launch of the expansion, the game reached a record number of daily active users and hours per daily active user.
• On May 2, 2016, Activision revealed the highly-anticipated Call of Duty: Infinite Warfare, set in space and releasing on November 4. This is the first release on a 3-year development cycle from award-winning studio, Infinity Ward. The Legacy and Digital Deluxe Editions come with a next-generation remastered copy of Call of Duty: Modern Warfare^®, one of the most beloved games for the franchise.
• On May 24, 2016, Blizzard’s team-based shooter, Overwatch™, will be coming to PlayStation 4, Xbox One, and PC. Early access to the open beta on all platforms began on May 3^rd; the open beta test will run through May 9^th and already has millions of people playing.
• On August 30, 2016, Blizzard is expected to launch its highly anticipated World of Warcraft^® expansion, Legion™, following the Q2 release of the Warcraft film, produced by Legendary Pictures, in theaters worldwide. World of Warcraft remains the No. 1 subscription‐based MMORPG in the world.
• Blizzard Entertainment announced that its tenth BlizzCon® will be returning to the Anaheim Convention Center on Friday, November 4, and Saturday, November 5. Thousands of tickets again sold out in a matter of minutes.
• Activision expects a new Skylanders^® game to launch in 2016 along with Skylanders Academy, a new TV series celebrating the beloved kids franchise.
• Based on its first quarter results, Activision Blizzard is raising its full-year net revenues and earnings per share outlook. The company’s second-quarter and full-year net revenues and earnings per share outlook are as follows:

* Fully diluted weighted average shares include participating securities and dilutive options on a weighted average basis.

Currency Assumptions for 2016 Outlook:

• $1.12 USD/Euro for current outlook (vs. average of $1.11 for 2015 and $1.33 for 2014)
• $1.45 USD/British Pound Sterling for current outlook (vs. average of $1.53 for 2015 and $1.65 for 2014)

Debt Repayment and Cash Dividend

On February 2, 2016, the Board of Directors authorized repayments of up to $1.5 billion of our outstanding debt during 2016. As of March 31, 2016, we have made prepayments to reduce our total outstanding term loans by $500 million. Furthermore, the company declared a cash dividend of $0.26 per common share to be paid on May 11th to shareholders of record at the close of business on March 30, 2016.

Conference Call

Today at 4:30 p.m. EDT, Activision Blizzard’s management will host a conference call and Webcast to discuss the company’s results for the quarter ended March 31, 2016 and management’s outlook for the remainder of the calendar year. The company welcomes all members of the financial and media communities and other interested parties to visit the “Investor Relations” area of www.activisionblizzard.com to listen to the conference call via live Webcast or to listen to the call live by dialing into 888-631-5930 FREE in the U.S. with passcode 3541786.

About Activision Blizzard

Activision Blizzard, Inc., a member of the S&P 500, is the world’s most successful standalone interactive entertainment company. We delight over 500 million monthly active users around the world through franchises including Activision’s Call of Duty®, Destiny and Skylanders®, Blizzard Entertainment’s World of Warcraft®, StarCraft®, Diablo® and Hearthstone®: Heroes of Warcraft™, and King’s Candy Crush™, Pet Rescue™ and Farm Heroes™. The company is one of the Fortune ʺ100 Best Companies To Work For®ʺ. Headquartered in Santa Monica, California, Activision Blizzard has operations throughout the world, and its games are played in 196 countries. More information about Activision Blizzard and its products can be found on the companyʹs website, www.activisionblizzard.com.

¹ Based on data from the NPD Group and GfK Chart-Track
² U.S. ranking for Apple App Store and Google Play Store, per App Annie Intelligence for first quarter 2015

^A Monthly Active User (“MAU”) Definition: We monitor MAUs as a key measure of the overall size of our user base and their regular engagement with our portfolio of games. MAUs are the number of individuals who played a particular game in a given month. We calculate average MAUs in a period by adding the total number of MAUs in each of the months in a given period and dividing by the number of months in the period. An individual who plays two of our games would be counted as two users. For Activision Publishing and King MAUs, an individual who plays the same game on two platforms or devices in the relevant period would be counted as two users due to technical limitations. For Blizzard MAUs, an individual who plays the same game on two platforms or devices in the relevant period would be counted as one user.

Non-GAAP Financial Measures: As a supplement to our financial measures presented in accordance with Generally Accepted Accounting Principles (“GAAP”), Activision Blizzard presents certain non-GAAP measures of financial performance. These non-GAAP financial measures are not intended to be considered in isolation from, as a substitute for, or as more important than, the financial information prepared and presented in accordance with GAAP. In addition, these non-GAAP measures have limitations in that they do not reflect all of the items associated with the company’s results of operations as determined in accordance with GAAP.

Activision Blizzard provides net revenues, net income (loss), earnings (loss) per share and operating margin data and guidance both including (in accordance with GAAP) and excluding (non-GAAP) certain items. When relevant, the Company also provides constant FX information to provide a framework for assessing how our underlying businesses performed excluding the effect of foreign currency rate fluctuations. In addition, Activision Blizzard provides EBITDA (defined as GAAP net income (loss) before interest (income) expense, income taxes, depreciation and amortization) and adjusted EBITDA (defined as non-GAAP operating margin (see non-GAAP financial measure below) before depreciation). The non-GAAP financial measures exclude the following items, as applicable in any given reporting period:

• the change in deferred revenues and related cost of sales with respect to certain of the company’s online-enabled games;
• expenses related to stock-based compensation;
• the amortization of intangibles from purchase price accounting;
• fees and other expenses related to the King acquisition, inclusive of related debt financings; and
• the income tax adjustments associated with any of the above items.

In the future, Activision Blizzard may also consider whether other items should also be excluded in calculating the non-GAAP financial measures used by the company. Management believes that the presentation of these non-GAAP financial measures provides investors with additional useful information to measure Activision Blizzard’s financial and operating performance. In particular, the measures facilitate comparison of operating performance between periods and help investors to better understand the operating results of Activision Blizzard by excluding certain items that may not be indicative of the company’s core business, operating results or future outlook. Internally, management uses these non-GAAP financial measures in assessing the company’s operating results, and measuring compliance with the requirements of the company’s debt financing agreements, as well as in planning and forecasting.

Activision Blizzard’s non-GAAP financial measures are not based on a comprehensive set of accounting rules or principles, and the terms non-GAAP net revenues, non-GAAP net income, non-GAAP earnings per share, non-GAAP operating margin, and non-GAAP or adjusted EBITDA do not have a standardized meaning. Therefore, other companies may use the same or similarly named measures, but exclude different items, which may not provide investors a comparable view of Activision Blizzard’s performance in relation to other companies.

In addition to the reasons stated above, which are generally applicable to each of the items Activision Blizzard excludes from its non-GAAP financial measures, there are additional specific reasons why the company believes it is appropriate to exclude the change in deferred revenues and related cost of sales with respect to certain of the company’s online-enabled games.

Since Activision Blizzard has determined that some of our games’ online functionality represents an essential component of gameplay and, as a result, a more-than-inconsequential separate deliverable, we recognize revenues attributed to these game titles over their estimated service periods, which is generally less than a year. The related cost of sales is deferred and recognized as the related revenues are recognized. Internally, management excludes the impact of this change in deferred revenues and related cost of sales in its non-GAAP financial measures when evaluating the company’s operating performance, when planning, forecasting and analyzing future periods, and when assessing the performance of its management team. Management believes this is appropriate because doing so enables an analysis of performance based on the timing of actual transactions with our customers, which is consistent with the way the company is measured by investment analysts and industry data sources. In addition, excluding the change in deferred revenues and the related cost of sales provides a much more timely indication of trends in our operating results.

Cautionary Note Regarding Forward-looking Statements: The statements contained in this press release that are not historical facts are forward-looking statements, including, but not limited to, statements about (1) projections of revenues, expenses, income or loss, earnings or loss per share, cash flow or other financial items; (2) statements of our plans and objectives, including those related to product releases; (3) statements of future financial or operating performance; (4) statements relating to the acquisition of King and expected impact of that transaction, including without limitation, the expected impact on Activision Blizzard, Inc.’s future financial results; and (5) statements of assumptions underlying such statements. The company generally uses words such as “outlook,” “forecast,” “will,” “could,” “should,” “would,” “to be,” “plan,” “plans,” “believes,” “may,” “might,” “expects,” “intends,” “intends as,” “anticipates,” “estimate,” “future,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and other similar expressions to help identify forward-looking statements. Forward-looking statements are subject to business and economic risk, reflect management’s current expectations, estimates and projections about our business, and are inherently uncertain and difficult to predict.

The Company cautions that a number of important factors could cause Activision Blizzard’s actual future results and other future circumstances to differ materially from those expressed in any forward looking statements. Such factors include, but are not limited to: uncertainties as to whether and when Activision Blizzard will be able to realize the anticipated financial results from the acquisition of King; the integration of King being more difficult, time-consuming or costly than expected; the diversion of management time and attention to issues relating to the operations and integration of King; sales levels of Activision Blizzard’s titles; increasing concentration of revenue among a small number of titles; Activision Blizzard’s ability to predict consumer preferences, including interest in specific genres, and preferences among hardware platforms; the amount of our debt and the limitations imposed by the covenants in the agreements governing our debt; adoption rate and availability of new hardware (including peripherals) and related software; counterparty risks relating to customers, licensees, licensors and manufacturers; maintenance of relationships with key personnel, customers, financing providers, licensees, licensors, manufacturers, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality titles; changing business models, including digital delivery of content and the increased prevalence of free-to-play games; product delays or defects; competition, including from used games and other forms of entertainment; rapid changes in technology and industry standards; possible declines in software pricing; product returns and price protection; the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion; the seasonal and cyclical nature of the interactive entertainment market; litigation risks and associated costs; protection of proprietary rights; shifts in consumer spending trends; capital market risks; applicable regulations; domestic and international economic, financial and political conditions and policies; tax rates and foreign exchange rates; the impact of the current macroeconomic environment; and the other factors identified in “Risk Factors” included in Part I, Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2015 and subsequent quarterly reports on Form 10-Q.

The forward-looking statements in this press release are based on information available to the Company and we assume no obligation to update any such forward-looking statements. Although these forward-looking statements are believed to be true when made, they may ultimately prove to be incorrect. These statements are not guarantees of our future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from current expectations.

(Tables to Follow)