According to the PlayStation retail loyalty site, which is running a promotion for members that gives them an opportunity to win a PS4 and a PS Vita, the listing in the small print states that the ARV (average retail value) of the Vita is $110 cheaper than the current price and the PS4 is $50 cheaper giving them both a price tag of $89 and $349 respectively. Is an E3 PlayStation price cut announcement incoming?!