PlayStation price cut imminent?

According to the PlayStation retail loyalty site, which is running a promotion for members that gives them an opportunity to win a PS4 and a PS Vita, the listing in the small print states that the ARV (average retail value) of the Vita is $110 cheaper than the current price and the PS4 is $50 cheaper giving them both a price tag of $89 and $349 respectively. Is an E3 PlayStation price cut announcement incoming?!

PlayStation price cut

Have you been waiting for the price to drop on these devices so you can add one to your collection? If so, would a price drop of this size see you make that plunge and add another platform to your collection?