Activision joins the list of those with no formal booth space at E3 2016

A rising trend perhaps? It would seem Bethesda and EA won’t be alone this year as the list of publishers opting to not have floor space at the year’s biggest gaming event grows.

Making the announcement via their official blog, Activision confirmed that the upcoming title on the Call of Duty franchise, currently in development by Infinity Ward, will be at E3 however you will need to attend the Sony PlayStation booth to get your hands on it.

This is an interesting move, one that seems to be attracting a bit of popularity this year. EA announced in January that they will be hosting their own event called EA Play at Club Nokia instead of having a ‘traditional booth’ at E3 at the LA Convention Centre.

How many more will follow?

Bethesda’s standalone presentation last year was a massive success for them (any presentation that includes the announcement of Fallout 4 is a guaranteed winner) and enabled them to have the spot light purely on their presentation by holding the event prior to Microsoft and Sony.

Just how dramatically will this change the dynamics of E3 if more publishers choose to take this path?

Extra venues means extra tickets, extra travel, extra expenses, well at least for those of us attending these events. I will be interested to see how this all pans out and if the only ones benefiting from this strategy are the companies who are buying their own spotlight, as opposed to the consumers who now have to factor in several.