Activision Blizzard have announced a new eSports broadcasting network which, in partnership with Facebook, will live stream eSports events directly to Facebook.
Along with this announcement also comes word that MLG have a new event viewing experience on the way which will debut during the MLG Anaheim Open which will be held on June 10th through to 12th for Call of Duty: Black Ops 3.
“We’re building a network dedicated to the thrill of competition and the passion of the fans,” said Bornstein. “MLG.tv will play a defining role in realizing the full potential of this audience by creating meaningful, memorable and shareable content.”
“Esports is a cultural phenomenon at its tipping point, and we’re excited to work with the IAB to bring this message directly to advertisers as part of the 2016 Digital Content NewFronts,” said Mike Sepso, Senior Vice President of ABMN. “The size of our digital network, coupled with our insights into this audience’s viewing habits, put us in a unique position to educate the advertising industry on how to safely target these viewers and reach them on their platform of choice.”
“Esports is an exciting space and continues to be a growing priority for us,” said Dan Reed, Head of Global Sports Partnerships for Facebook. “With over 1.6 billion people on the platform and a growing suite of VOD and live streaming products that partners can use to increase engagement, Facebook is uniquely positioned to help esports fans connect around exciting moments and great esports content. We’re thrilled to be working with Activision Blizzard Media Networks, a leader in esports, to help fans enjoy and share a variety of exciting new formats and programming on our platform.”
The way we watch eSports is evolving into an extremely accessible medium meaning that more people will be able to tune in on the fly. For all the fans of eSports, this is great news!
Here, you can read the full announcement from Activision Blizzard.