Microsoft and Xbox One want your experience with the Xbox One to truly be your own.
With the Xbox Design Lab, you can do just that. Create and customize a controller in over 8 million ways. You have full control over the control’s body color, button design, and thumbsticks.
https://www.youtube.com/watch?v=yGxxXkDqRS8
The most dedicated Xbox players can even get their gamertag engraved on the controller.
When the site goes live, you can build your own at xbox.com/xboxdesignlab